Helping corporate women design, deliver, and SELL high-ticket, scalable coaching programs that can replace their 9-5 income.
Ditch the one-off courses and go all in on a comprehensive business coaching program that will set you up for long-term sustainability and scalability.
If you have a passion for coaching that you want to turn into a sustainable, successful full-time business, I’d like to introduce you to…
The Side Hustle to Main Hustle Coach Academy!
A 12-month online business coaching program designed specifically for busy corporate woman who wants to ditch the 9-5 life and become the full-time CEO of their own coaching business. Get the strategies, systems, tools, and support needed to build the full-time coaching business of your dreams.
All of our clients have this in common…
Problem-Solvers
Our clients don’t back down when challenges arise. They feel empowered and enjoy brainstorming solutions to bring to sessions for feedback.
Open-Minded
They know they’re here for a reason. They let us guide them and allow them to feel slightly out of their comfort zone so their business can reach its highest potential.
No Excuses
They KNOW they are on their journey to being successful CEOs of profitable coaching businesses. Excuses don’t stop them!
What’s Included in this 12-Month Business Coaching Program?
Business Coaching with Richelle
Personalized business strategy from Richelle to get you on the path to building the profitable coaching business of your dreams. You will receive training and coaching from Richelle on all aspects of business formation.
Business Board of Directors:
Welcome to Unbeatable Support
Resident Sales Coach
You will have access to a resident sales coach! She has years of sales experience and will be providing sales training on a monthly basis as well as customized feedback on your own sales activities! Jump into weekly office hours to get your questions answered promptly (these happen twice/week)!
Mindset Coach
Every client receives a 1:1 mindset coaching session for every month they are in the academy! Mindset coaching is personal and should be treated as such! Our academy mindset coach is a master of mindset and will help you overcome limiting beliefs around being successful as a coach, making money as a coach, selling your coaching offers, and more!
Guest Experts
Richelle is always looking to enhance the academy and ensure clients feel fully supported and receive the expertise needed to build their dream coaching business. If clients feel they need support in an area that is not already provided, Richelle seeks out guest experts to coach her clients.
Copywriter and SEO Expert
Copy not your jam? No worries! Our Copy and SEO Expert, Kristin, will conduct a full copy and SEO audit of your website to make sure your copy speaks directly to your target audience AND you have visibility on Google (she has helped clients get to page 1-2 of Google with her SEO strategies!).
Complete Personalization
Your business journey is personal. Every client has unique goals, and that’s exactly how we treat our clients. When starting, you will receive a personalized roadmap for how to start in the Academy, plus a Monthly goal-setting 1:1 with Richelle, AND weekly DM check-ins. This support is unmatched.
✓ Full system sales training vault created by a sales coach with training on lead generation, social selling, sales conversations, handling objections, and more so you feel confident and comfortable selling in your business.
✓ Email Nurture Sequence Template allowing you to nurture your new audience members from cold to client!
✓ Lead Generation Template so you can fill your email list with ideal clients- email has one of the highest ROIs still today!
✓ High-ticket offer creation so you can replace your 9-5 income in less time and with fewer clients!
✓ Audience-building techniques that allow for a steady stream of ideal clients coming your way every day
✓ Website Copy Templates & SEO Training to get more eyes on your coaching business!
✓ Social Media Marketing Strategy & Planning Tool to take the guesswork out of social media (and ensure it’s effective without spending hours on end creating it)!
✓ and MORE!
Done WITH You Deliverables
So you don’t ever have to question
HOW to do something.
We’ve taken out the guesswork and
created scripts, templates, and
worksheets to guide your every move!
What makes the Side Hustle to Main Hustle Coach Academy stand out from the rest?
Expertise
With a background in Training and Development, Richelle mastered the ability to take complex concepts and simplify them so they could be taught in a way that is effective for EVERY type of learner. Combined with years of experience being trained under an industry-leading powerhouse who has built her business to a nearly $100M empire, this academy covers every aspect of business formation.
High-ticket Offers
Allow for consistent, predictable income through selling 1-2 high-ticket offers per month instead of dozens of one-off low-ticket packages. This approach allows you to replace your corporate income with less sales, less time, and less stress. I help my clients build their coaching offers to effectively address the challenges and desires of their unique audiences, and sell in the high-4 to 5-figures!
Industry-leading Sales Training
This is one of the ONLY business coaching academies with a customized sales training vault created by a sales coach for the coaching industry! Sales in the coaching industry is different, and it’s time to treat it as such. This is not a template and script- this is sales skills training so you feel fully confident handling all aspects of sales within your business!
Methodology and Tools
In the academy, you will be taken through Richelle’s unique signature methodology that has provided her clients long-term, sustainable success both in the academy and after the academy! This is a simplified methodology that focuses on business building fundamentals AND sales training so you can make sales while building your business (who wants to wait several months to make their first sale?!).
Unmatched Support
It takes a TEAM to build a profitable coaching business! In addition to Richelle’s 1:1 and group sessions, all clients have access to 1:1 mindset coaching every month, 1:1 SEO and copywriting support for websites, monthly sales training and weekly office hours hosted by our Sales Coach, monthly 1:1 goal-setting, and guest experts that train on niched topics in business. We leave no stones unturned!
Paced for the Busy Corporate Woman
Richelle works with busy corporate women because that’s exactly who she was when she built her first coaching business and scaled it full-time! This academy was created for women who only have 3-4 hours per week to dedicate to program work, and it’s self-paced so you can work on assignments at your convenience.
What’s the process I use to partner with clients on creating a plan that has them replacing their 9-5 income with a full-time coaching business?
Identify Your Target Market
step one
Assessment of your market to ensure you are able to meet the needs of your clients and stand out from competitors. You’ll conduct market research to find the missing gap in offers so you can strategically stand out in your space.
Brainstorm your dream client and the challenge you are passionate about helping them solve- this is the first step in building a coaching business that FULFILLS you
Connect with your ideal clients to validate the information that is necessary for your messaging so you can curate an offer that they’ve been dreaming of
Complete Competition research to learn how you can stand out as a category of one in your industry. Competitors no more- you differentiate yourself in a way that you can clearly communicate to your audience
Build an Irresistible Offer Suite
step two
Create an offer suite that allows you to cater to your audience in various ways. Your offers will allow high and low-ticket sales that give your audience their desired outcomes.
Hone in on just two offers that align with your brand and the desired outcome of your clients. No creating programs every month, simplicity is key here!
Design a high-ticket coaching program that serves as a roadmap for your clients to go from pain point to desired outcome (and has you replacing your 9-5 income more easily!)
Create a low-ticker offer that provides value AND serves as a great way to nurture your audience into your high-ticket program.
Client Attraction
step three
Now that you’ve zeroed in on your specific target audience and created irresistible offers that address their unique pain points and desired outcome, it’s time to start attracting your ideal clients! We will be focusing on specific strategies that allow you to begin getting cash into your coaching business.
Optimize your social media profiles so your audience can easily identify you (and can locate you in searches), and you can funnel them to information that nurtures them into a conversation with you
Leverage your network to communicate your new coaching business and what you have to offer. MANY clients gain their first clients using this unique strategy.
Build an audience of dream clients so your marketing efforts don’t go to waste and you can consistently nurture new leads.
Serve your audience with powerful content that converts
step four
Cultivate Effortless Sales
NEW ADDITION! We have partnered with a sales coach in creating an entire sales vault for clients! This sales vault was customized for coaches and is unique to this coaching program.
How to close better clients, faster! Pre-qualification is KEY to converting more sales calls. Learn how to get on calls with clients that are READY to transform.
Sell smarter, not harder: Social Selling done RIGHT. No sleazy, gross DMs. Learn how to effectively communicate in the DMs so you can build relationships that convert into clients.
Unlock the secrets of a successful sales call. Sales calls don’t need to feel icky, pushy, or salesy. Gain skills on how to facilitate sales calls that feel good for BOTH parties.
Develop your sales process to increase your revenue. Follow a proven sales process that is customized to YOUR goals so you can acquire sales in a cadence that works for you.
Apply for the Side Hustle to Main Hustle Coach Academy!
Still Not Convinced This Business Coaching Program is for You?
The academy is for your if…
→ You have a dream to be your own boss, be in control of your time, and do work you love.
→ You’re ready to leave the corporate world and create the life and coaching business of your dreams.
→ You want to learn from a coach who has been there and done it all before you.
→ You desire to scale your coaching side hustle into a full-time business that works for you.
→ You are ready to put in the work (internal and external) to become a confident CEO.
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Her academy is so incredible for any business owner that is looking to grow their side hustle.
“The way Richelle walked me through how to set up my business in a way that is tangible, long-lasting, and strategic so I can spend time with my family as well as run a business is something that I could never put into words. Her academy is so incredible for any business owner that is looking to grow their side hustle.”
JEN
Sex and Relationship Coach -
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Left my 9-5 only a few months into the Academy!
“If this is something you are considering, I highly suggest working with Richelle. You’re investing in yourself, you’re investing in your business, and the success and the confidence you’ll have by the end of the program is going to make it all worth it!”
MOLLY
Peaceful + Prenatal Yoga -
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When I think of powerful business coaches, I think of Richelle.
She continues to share her knowledge and experience from building her own business to helping others to build theirs. She understands her clients' strengths and passions so she can guide them to build their businesses most effectively and authentically. Working with Richelle will surely provide you with the tools and support to build a successful business.
TRICIA S.
Career Transformation Coach -
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Whenever I felt stuck or hit a rut, Richelle was there to pull me out of it and help me get back on track.
“I am currently working with Richelle as my accountability business coach through a business program/mastermind I’m a part of. It is such a privilege to work with her! Richelle’s guidance, encouragement, experience/expertise, and ability to see the best in people is so refreshing and has helped me greatly! Whenever I felt stuck or hit a rut, Richelle was there to pull me out of it and help me get back on track. I would not be where I am currently without her help! I would highly recommend Richelle for her coaching abilities, knowledge and expertise in building a business!”
SHANNON V
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...there's nothing quite like talking to someone who understands the process and who can give you personalized advice.
“Richelle took the "I don't know" out of "Where do I go next?" in my planning. During our 45-minute business audit, she gave me actionable steps and ideas to consider that I never would've thought of on my own! And because she did her homework on my business before our call, we were able to dive right into the conversation and cover a lot of ground in our short time together. If you're looking to take your business to the next level, I highly recommend reaching out to Richelle. You can read blogs and books all day long on how to get your business up and running, but there's nothing quite like talking to someone who understands the process and who can give you personalized advice. Thank you, Richelle!”
JESSICA D
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She is not only a wealth of knowledge but also incredibly encouraging and supportive.
“Richelle is such a bright light for women in business. The business audit she conducted was thoughtful and encouraging and had me feeling empowered and excited. Richelle gave me suggestions to implement to improve visibility and messaging to my target audience while at the same time complimenting the work I’ve already been doing. After our call she provided me with a full recap as a resource with the action items we discussed, that I am now incorporating into my growth strategy. I highly recommend connecting with Richelle if you are an entrepreneur or have a side hustle. She is not only a wealth of knowledge but also incredibly encouraging and supportive.”
CHRISTINE
Faster Way To Fat Loss Coach -
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I highly recommend working with her as your business coach.
“Richelle was a critical part of my experience on the Build a Six-Figure Coaching Business journey. Her style is warm and empathetic, and she adeptly matched her style to my own style and needs. Our conversations always helped me stay focused on my goals and inspired me to keep going while prompting me to reflect on all of my progress. This helped me stay motivated during challenging times. She knows when to share guidance and when to let you set your own direction. Richelle has a real gentle power about her that moves mountains. I highly recommend working with her as your business coach.”
WENDY
Leadership Coach
