The #1 Mistake Corporate Side Hustlers Make That Prevent Them From Going Full-time

Stressed out women entrepreneur working at a table with laptop.

You're spinning your wheels trying to grow your service-based side hustle while working a demanding corporate job...

However, you feel “stuck” in the same place regardless of how hard you work and the number of hours you put in.  You’re tired, frustrated, and feel as though your dream of going full-time with your business is impossible.

The likely contributor to feeling stagnant and frustrated in your efforts to go full-time with your business?

No strategy guiding the actions needed to scale your business.

When it comes to nailing down a strategy focused on business growth, start here…

1) Create your business vision

What is your business vision? WHO do you help, WHAT do you help them with, and HOW do you help them (i.e., what’s your process)?

Let me break it down…

When thinking about WHO you help, consider who you enjoy working with. Get specific here (this could consist of age range, gender, profession/industry).

Why does specificity matter?

When you market to everyone, you market to NO ONE.

When thinking about WHAT you help with, consider the problem you want to help them solve.

What’s a pain point/challenge for those you want to work with? Which problem do you specifically want to help them solve?

After choosing WHAT you help them with, define your process of how you get them from point a (their challenge) to point b (their desired outcome).

Consider this your “secret sauce.”

The process you use to help them solve their problem is what will help differentiate you from others in your industry.

Now, use this information to create a mission statement that encompasses the WHY behind your business (i.e., why is this business important to YOU?). Your mission statement will help keep you grounded and focused during the inevitable challenges you will face as a business owner (Hint: the challenges never go away, they just change). Reflect on this mission statement often.

2) Develop short and long-term goals

Use the information in step 1 to create short and long-term business goals.

Start with thinking about where you want your side hustle to be 1 year from now.

  1. What do you want to have accomplished? This can be anything from hitting a specific revenue goal, # of clients onboarded, adding services to your business, and so on.
  2. What opportunities do you want yourself and your business to participate in (events, networking, collaborations, etc.)?
  3. What potential obstacles do you foresee that you want to get ahead of?
  4. What support might you need to achieve these goals? This can be resources, systems, etc.
  5. What HAS to happen for you to not be in the same place as you are a year from now?

Use these questions as a guide when drafting your goals.

3) PLAN the work that needs to get done in order to accomplish your goals

Once you’ve defined your goals, reverse engineer them to determine what actions you need to make in order to achieve them.

  • Daily actions
  • Weekly actions
  • Monthly actions
  • Quarterly actions

This is a critical step as defining goals with no actions to support them can easily result in you not taking the necessary actions to achieve them!

Now that you have a breakdown of the actions you need to take to achieve your goals and the cadence of these actions, you need to create a plan that ensures they happen when needed.

I recommend developing standard work that you review every single day.

The method that I use and teach my clients?

It’s simple.

  1. Create a weekly calendar view (Sunday-Saturday) where you have space to write down/type all of the actions you need to take each day of the week. This will encompass the daily and weekly action items from the above list.
  2. Pick 1 week of the month to add your monthly action items for that week. I recommend picking the last week of the month to add these in. However, choose whatever works best for you; just be consistent!
  3. In the last month of the quarter, make sure you add in your quarterly action items to 1 week within that month.

The result? Each week you are looking at your weekly calendar view with all of your standard work (daily/weekly/monthly/quarterly action items).

Standard work dictates WHAT work gets done and WHEN.

Having a business vision and goals are great, but without a plan on how to execute the necessary actions to achieve your goals, the likelihood of achieving them is almost impossible.

What happens when you DON’T have a strategy that encompasses a business vision, goals, and an actionable plan?

 

Shiny object syndrome.

 

The online space is incredibly noisy with various business tips, strategies, and trends that you can easily get sucked into changing your course of action more often than needed.

However, when you get caught up in shiny object syndrome, you jump from one way of doing things to another so quickly that you can’t measure progress long enough to determine what IS working and what ISN’T working.

Data focused on your business inputs (i.e. marketing efforts) is critical in allowing you to know what you should keep doing and what you need to change.

What does shiny object syndrome cost you as a business owner?

TIME and MONEY.

You’re wasting time trying every new trend that’s marketed online, and you’re missing out on money because you likely aren’t attracting your clients due to your haphazard actions.

Wasting time and losing out on money are two things you cannot afford as a corporate side hustler.

Your time is already limited, and you need to bring in money in order to scale your business full-time.

Ditch the shiny object syndrome and focus on developing a strategy that encompasses your business vision, goals, and an actionable plan for achieving your goals.

It all starts with strategy.

Ready to turn your service-based side hustle into a full-time online business so you can experience time freedom doing work you love?

Click here to apply for a Discovery Call.

The purpose of a discovery call is to take a deeper dive into understanding your needs, allow you time to ask questions, and discuss a strategy to get you where you want to be. Once I assess what you are looking for, we’ll further discuss if I think I can best support your needs.

I look forward to connecting!

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